Welcome to Wednesday wegginars®!

Do you need access to online education that’s quick, easy and fun and will enable you to take your business global?  You’ve got it here!  Below is our schedule for free-of-charge wegginars that take place the first or second Wednesday of every month.  Be sure to sign up for more information as it becomes available.  Let’s grow global! 

Upcoming wegginars 2019



wegginar NO. 34: Wednesday, January 9, 2019 (Laurel Delaney’s Global Trade Trends Report 2019)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Laurel Delaney, President, wegg® and Founder, GlobeTrade.com


Listen to our recent wegginars® 2018

If you are not outside your comfort zone, you won't learn anything

wegginar NO. 33: Wednesday, December 5, 2018 (If You’re Not Outside Your Comfort Zone, You Won’t Learn Anything )
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Andrew Molinsky, Ph.D., Professor of Organizational Behavior and International Management at Brandeis University’s International Business School



wegginar NO. 32: Wednesday, November 7, 2018 (How to Make Your Global Online Shoppers Feel at Home Wherever They Are )
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Cristina Bandal, Industry Segment Manager: Retail and Consumer Goods, UPS



wegginar NO. 31: Wednesday, October 3, 2018 (Small Startup, Big Global Impact)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Katie Kollhoff, CEO, NUMiX
Moderator:  Mark Werwath, PhD, PMP


July 11 wegginar: Intro to Cloud Computing

WEGGINAR™ NO. 30: Wednesday, July 11, 2018 (Intro to Cloud Computing and How It Can Benefit You)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenters: Jayger McGough Tomasino and Carly Kizorek
Technical Evangelists, IBM



WEGGINAR™ NO. 29: Wednesday, June 6, 2018 (Grow Globally by Offering Competitive Finance Solutions)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Tamara Maxwell
Director, Minority and Women Owned Business & Multiplier Outreach Division, Office of Small Business, Export-Import Bank of the United States

WEGGinar™ participants will discover and learn:

• Don’t let financing be the reason you lose contracts.
• Offer terms to grow your international sales and expand in new countries/markets.



WEGGINAR™ NO. 28: Wednesday, May 9, 2018 (Building Your Global Brand Through Podcasting)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Kathrin Bussmann, Ph.D.
Founder & Principal, Verbaccino

WEGGinar™ participants will learn how:

  • Podcasting does not require a lot of fancy equipment.
  • Podcasting does require consistency and a significant time commitment.
  • To approach podcasting as a content-marketing effort, not a source of revenue.
  • To figure out how to make your podcast unique and valuable.
  • To spend time promoting your podcast.



WEGGINAR™ NO. 27: Wednesday, April 4, 2018 (How a Wicked Road Trip to Minturn, Colorado Inspired a Thriving Global Design Business)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Julia Knight,
Founder, Julia Knight Collection

WEGGinar™ participants will learn:

  • How Julia started her business.
  • The importance of international travel for inspiration and new product creations.
  • How customers worldwide find you.
  • How to ship products globally.
  • How storytelling sells products.
  • Insights on running an efficient e-commerce platform.



March 7th wegginar

WEGGINAR™ NO. 26: Wednesday, March 7, 2018 (Becoming Your Own Global Distribution Solution)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Rebecca Herwick, President/CEO, Global Products Inc.

WEGGinar™ participants will learn how to:

  • Increase brand loyalty
  • Stand out and get noticed
  • Meet your customers’ and employment needs
  • Better understand regulations and compliance issues
  • Sell to the world
  • Set up a process to connect your business with a target market
  • Offer global solutions



WEGGINAR™ NO. 25: Wednesday, February 7, 2018 (dare to be bold with your online marketing efforts!)

Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  CamMI Pham, Partner, Think Renegade

WEGGinar™ participants will discover:

  • What it takes to be found online.
  • Why social media important to having customers worldwide find you.
  • How to put yourself out there to become successful with your global business.
  • How to strategically connect creative, content, and commerce + data to drive results.



JANUARY 2018 wegginar

WEGGINAR™ NO. 24: Wednesday, January 10, 2018 (global trade trends to watch)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  Laurel Delaney, President WEGG | President, GlobeTrade.com

Laurel Delaney’s Global Trade Trends Report 2018

WEGGinar™ participants will get an in-depth look at:

  • Artificial intelligence (use it, or lose it)
  • Quantum computing
  • Lifelong customer experiences
  • AR and VR
  • Ecommerce (new email methods)
  • Wearables
  • Microlearning
  • More …WATCH NOW!

Past WEGGinars™ 2017

WEGGINAR™ NO. 23: Wednesday, December 6, 2017 (workplace diversity and inclusion)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  Joselyn DiPetta, Google | Managing Partner, Present Possibility

Harnessing the Power of Diversity and Inclusion:  Creating a Workplace That Works

In this WEGGinar™, participants will:

  • Develop a deeper understanding of diversity and inclusion
  • Understand why diversity and inclusion are critical to successful and sustainable business outcomes
  • Learn about the importance of fostering an environment where everyone can fully contribute
  • Learn about unconscious bias and the importance of addressing it

Register here:

WEGGINAR™ NO. 22: Wednesday, November 1, 2017 (global shipping)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  Andrea Cervini, UPS Illinois, Small Business Marketing Manager; global.ups.com/how-to-ship-internationally/)

UPS Takes the Guesswork out of Global Shipping

In this webinar, participants will learn:

  • An overview of global shipping terminology: landed costs, tariff regulations, harmonized codes
  • How to research where you’ll be selling to understand country regulations
  • How to find the balance between speed and cost
  • How to properly prepare your shipment to avoid delays or penalties
  • Links to forms, instructions and tips integral to shipping globally

Register here:

WEGGINAR™ NO. 21: Wednesday, October 11, 2017 (how to navigate global business travel)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  Stephanie Lewin, Berry Appleman & Leiden LLP (B•A•L; http://balglobal.com)

Navigating Global Business Travel in 2017

In this webinar, participants will learn:

  • Do I need a visa for travel? Resources for determining whether a visa is needed for travel and other documents required at the border.
  • Is a business visa enough or do I need more? How to determine if you need a work permit.
  • Can my phone be searched and where do I put my laptop? Tips for travelling internationally with electronics.

Register here:

WEGGINAR™ NO. 20: Wednesday, September 6, 2017 (how to finance exports)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  Jeff Deiss, Regional Export Trade Finance Manager, Northern California | International Trade Finance Manager, Western US | US Small Business Administration – Office of International Trade | US Export Assistance Center

Winning the Trade Game with Export Finance

In this webinar, participants will learn:

  • The importance of the sales terms you offer in being competitive in the international market
  • The value of a supportive lender in export success
  • About Small Business Administration (SBA) loan guarantees that help your lender offer you the financing you need for your exporting operations
  • The benefits of standby letters of credit in international trade

Register here (free of charge):

WEGGINAR™ NO. 19: Wednesday, August 2, 2017 (how to take a business global)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenters:  Angie White, CFO and Betsy Mikesell, CEO, Beddys.com

How Two Savvy Moms Started a Bed Business & Took It Global

In this webinar, participants will learn:

  • History of Beddys.com
  • How a Kickstarter campaign can prove a concept with less risk.
  • Why an Export Dream Team is vital to global success (e.g., the right attorney, accountant, website designer and fulfillment expert, etc.).
  • How to increase sales 700% from year one to year two (as in the case of Beddys.com).
  • Why and how collaborations work.
  • Pros/cons to going global.
  • The importance of making global connections.

Register here:

WEGGINAR™ NO. 18: Wednesday, July 12, 2017 (how to finance your exports)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  Xiomara Creque-Bromberg, Export Finance Manager, Export-Import Bank of the United States

How to Finance Your Exports:  For Minority & Women-Owned Businesses

In this webinar, you’ll learn how to:

  • Grow your International sales
  • Turn export-related inventory, works in progress, accounts receivable and expected cash flow into CASH you can use TODAY.
  • Expand your business’ access to financing by covering standby letters of credit which your business can use for performance or bid bonds

Register here:

WEGGINAR™ NO. 17: Wednesday, June 7, 2017 (sourcing products worldwide)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  Jodi Bondi Norgaard, Speaker, Consultant, Founder Go! Go! Sports Girls, JB Norgaard Enterprises, Inc. (www.jodibondinorgaard.com)

Go! Go! Global With Sourcing Products

In this webinar, you’ll learn how to:

  • Identify and clear roadblocks to success
  • Understand the pros and cons to using sourcing companies
  • Setup manufacturing for specialty and mass markets

Register here:

WEGGINAR™ NO. 16: Wednesday, May 10, 2017 (how to improve your website for global customers)

Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  John Yunker, Co-founder of Byte Level Research, author of Think Outside the Country

Think Outside the Country
Tips for taking your website global

In this webinar you’ll learn the process that companies follow to take their websites, software and products global. We’ll study real-world global websites and learn best and worst practices. Along the way, you’ll get insights into how to improve your website.

Participants will also learn:

  • How to take anything global
  • 10 languages every global website should support
  • 5 web globalization best practices

Register here:

WEGGINAR™ NO. 15: Wednesday, April 5, 2017 (taking a small company global)

Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Natalie Kaddas, CEO, Kaddas Enterprises Inc.

Even a Small Business Can Be Global

In this webinar, you will learn how to:

  • Be Strategic: Identify target markets, build credibility, and then grow.
  • Be Ready: Marketing considerations, scalability factors, and cultural differences.
  • Be Aware: Resources to help and how to partner with allies.
  • Absorb and use for the growth of your own business what has worked for Kaddas Enterprises (best-kept tips) and discover why small businesses are part of the global solution.

Register here:

WEGGINAR™ NO. 14: Wednesday, March 8, 2017 (the international trade of craft spirits)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Sonat Birnecker Hart, President and Co-founder, KOVAL Distillery

Regulations, Conventions, and Battles of the Spirit: The International Trade of Craft Spirits

In this webinar, you will learn:

  • International labeling requirements for alcohol
  • The benefits and detriments of attending various liquor related tradeshows
  • International trademark battles
  • The importance of Brand Ambassadors
  • General vs. Direct import

Register here:

WEGGINAR™ NO. 13: Wednesday, February 1, 2017 (leveraging social media to grow global)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Melisa Hinojosa, Digital Marketing and Commerce Specialist, IBM

5 Basic Elements of a Global Social Media Plan

In this webinar, you will:

  1. Learn the 5 elements that make up a global social media presence.
  2. Walk away with tactics you can use when launching products and services globally.
  3. Gain insight about mistakes, how to avoid them, and lessons learned.

Register here:

WEGGINAR™ NO. 12: Wednesday, January 4, 2017 (global trade trends report 2017)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Laurel Delaney, President, GlobeTrade.com and President, WEGG

Laurel Delaney’s Global Trade Trends Report 2017

Laurel will take an in-depth look at:

  • Global Internet users
  • The face of the global economy (e.g., global economic growth)
  • The impact of trade agreements on trade and investment worldwide
  • Mobile global = growth engine
  • How global transportation is being reimagined
  • 3-D printing (specifically of component parts worldwide)
  • The proliferation of social media online platforms and apps that have fostered enormous upside business opportunity yet protection and privacy issues superabound
  • The brightest prospects (markets) for global growth
  • Direct to consumer e-commerce trends
  • Changes in global supply chain

Register here:

Access her presentation here.

Watch for more online education coming soon from WEGG.

Past WEGGinars™ 2016

WEGGINAR™ NO. 1:  Wednesday, January 6th (export basics) 
Time:  11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  Laurel Delaney

Getting Started in Exporting:  Ready Your Business For Growth

What you will learn:

  • Why this is the best and easiest time ever to export!
  • What you need to do to get your business export ready
  • How to craft a back-of-the napkin export business plan
  • How to create a social media and networking presence
  • How to market your business worldwide
  • How to use e-commerce sites as stepping-stones to export success

Access recording: https://attendee.gotowebinar.com/recording/2632912906001907714

WEGGINAR™ NO. 2:  Wednesday, February 3rd (finance)
Time:  10:00 a.m. Central (11:00 a.m. Eastern) time.
Presenter:  Kati Suominen

Financing Your International Business:  Plan Early and Smart

What you will learn:

  • What payment and financing issues you need to consider when exporting
  • What are key financial instruments you ought to know of
  • Where do you go to secure these instruments: role of market players, government agencies, alternative platforms
  • Special considerations for fueling your international growth with growth capital

Access recording: https://attendee.gotowebinar.com/register/8460220079610097922

WEGGINAR™ NO. 3:  Wednesday, March 2, 2016 (legal)
Time:  11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Susan Meyer

Business Idea From Concept to Success:  Protecting Your Intellectual Property Globally

What you will learn:

1. What is Intellectual Property?

  • Copyright
  • Trademark
  • Patent
  • Trade Secret
  • Trade Dress
  • Domain Names, Social Media

2. How to Protect Your Intellectual Property

3. Strategies for Success

  • Limiting Your Liability
  • Planning for Growth

4. Best Practices: Managing Your Success

Access recording:

WEGGINAR™ NO. 4: Wednesday, April 13th (contract negotiations)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Doris Nagel

How to Negotiate a Winning Foreign Distributor Agreement

What you will learn:

  • Why negotiating a good distributor agreement is so important
  • Why you should never use your friendly U.S. lawyer colleague to negotiate an agreement with a foreign distributor
  • The most common kinds of distribution contract disputes and how to avoid them
  • Key tips for successfully negotiating a good foreign distributor agreement

Access recording: 
(Access presenter’s deck.)

View deck:

WEGGINAR™ NO. 5:  Wednesday, May 4, 2016 (cross-cultural communications)
Time:  11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  Sophie Lechner

7 Ways to Turn Your Cross-Cultural Understanding Into a Competitive Advantage

What you will learn:

  • How cultural differences impact cross border business
  • The stages of your global expansion where cultural differences play a key role
  • What you can do to gain an advantage over your competitors
  • Tips for successfully navigating different cultures when doing business globally and having fun doing it

Access recording:

WEGGINAR™ NO. 6: Wednesday, June 8, 2016 (avoiding risk in international business)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Louise Kern

Avoiding Scams, Fraud & Deceit in Your International Business: How to Conduct Effective Due Diligence

What you will learn:

  • How to mitigate your risk in international business, right from your own computer
  • How to recognize an email scam
  • How to identify a legitimate buyer/seller
  • What facts you should know about all your international partners

Access Recording:

WEGGINAR™ NO. 7: Wednesday, July 13, 2016 (the China market)

Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Nicole àBeckett

China Exports: Growing Brand Recognition Locally First

What you will learn:

  • What are the different types of overseas Chinese travelers?
  • How are effective ways to reach these groups?
  • What products or services do best in this setting?
  • How can you turn these insights into exports?

Access recording:

View deck:

WEGGINAR™ NO. 8: Wednesday, August 24, 2016 (reaching multilingual markets)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter: Jennifer Murphy

Reach Multilingual Markets: Creating Content, Developing Effective Partnerships, and Utilizing Translation Technology

Learning objectives:

  1. Learning about the services offered by language services providers will enable you to effectively leverage a partnership and develop a strategy to bring your message to global, multilingual audiences.
  2. Understanding the latest translation technology will prepare you to set attainable goals for your translation and localization efforts.
  3. Learning about best practices for developing digital content will help you create text, graphics, and multimedia elements that are culturally sensitive and translation ready.

Access recording:

WEGGINAR™ NO. 9 : Wednesday, September 14, 2016 (successful international product launch)
Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  Alison Larson, founder of World Blazer Consulting

8 Critical Lessons To Ensure A Successful International Product Launch

Learning objectives:

  • The type of research needed to identify your best target market
  • How to select the right international partner the first time around
  • The important role that relationships play in your international expansion efforts

Access recording:

WEGGINAR™ NO. 10: Wednesday, October 5, 2016 (cyber security)

Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  Linda Kelly, Sr. Relationship Manager, Commercial Client Coverage, HSBC Bank USA

Cyber Security

Learning objectives:

  • Knowing your customer
  • Commercial fraud protection services
  • International controls on wire transfer

Access recording:

WEGGINAR™ NO. 11: Wednesday, November 2, 2016 (value added taxes)

Time: 11:00 a.m. Central (12:00 noon Eastern) time.
Presenter:  Britta Eriksson, co-founder, president and CEO, Euro VAT Refund, Inc.

Introduction to Value Added Tax (VAT) When Doing Business Overseas

Learning objectives:

  1. What is VAT and how it works.
  2. When is VAT registration required for a North American company.
  3. When are VAT refunds possible for a North American company.

Access recording:

Watch for more online education coming soon from WEGG.

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